Design · Build · Rank · Host

Website Development & Online Marketing

Stunning, fast websites engineered to be found: on Google, in Maps, and in the answers ChatGPT and AI search give your customers. Built and hosted in Australia by engineers.

Home page of the northern beaches landscapers website on a desktop browser
The northern beaches landscapers website on a phone

Landscaping · Bayview

northern beaches landscapers

  • 100 Performance
  • 100 Accessibility
  • 100 Best Practices
  • 100 SEO

This website, ngn.au, scored by Google Lighthouse on mobile.

A website that wins work, not just one that looks good.

Most business websites look fine and do little. They load slowly on a phone, say nothing a search engine can use, and are invisible to the AI assistants your customers now ask first. NGN builds websites the way we build infrastructure: engineered, measured and maintained.

Every site is designed around your brand and your customers, then built lean so it loads in about a second on mobile. Underneath, each page carries the structure search engines and answer engines read: clean metadata, schema.org structured data, a live sitemap, and direct answers to the questions people actually ask.

Then we keep it working. Hosting on our Australian infrastructure, 24/7 monitoring, your Google Business Profile aligned with the site, and regular reviews of what Google and Bing are sending you.

What you get with NGN

  • Custom design that keeps what your customers already recognise about your brand
  • Built to pass Core Web Vitals on mobile, with zero layout shift
  • Technical SEO and structured data on every page from day one
  • Answer engine optimisation for ChatGPT, Perplexity, Copilot and Google AI Overviews
  • Redesigns that keep your existing Google rankings
  • Reliable Australian hosting, monitored 24/7, and you own the code

Everything a modern website needs

Stunning, Custom Design

Bespoke design built around your brand and your customers, not a recycled template. Real photography, clear calls to action, and a layout that guides visitors to call or enquire.

Cross-Platform & Accessible

Mobile-first and tested on iPhone, Android, tablets and desktops across Safari, Chrome, Edge and Firefox. Built to WCAG accessibility guidelines, so it works for every visitor and every search crawler.

Speed & Core Web Vitals

Lean code with no plugin bloat, AVIF and WebP images sized for each screen, self-hosted fonts, and critical styles that paint first. Fast pages rank higher and convert more of the visitors you pay for.

Technical SEO

Unique, keyword-led titles and descriptions, one clear heading per page, canonical URLs, breadcrumbs, schema.org structured data, an image-aware XML sitemap, and internal linking that spreads authority where it matters.

AEO: Found by AI Search

Be the business ChatGPT, Perplexity, Copilot and Google AI Overviews recommend. Direct, quotable answers, FAQ markup, a clear business entity linked to your Google profile, an llms.txt brief, and instant indexing through IndexNow.

Local SEO & Google Business Profile

Name, phone, hours and service area that match your Google Business Profile exactly. Tracked profile links, review requests, map and directions links, plus Bing Places and Apple Business Connect listings.

Social Sharing That Looks Right

Designed preview cards for every page, so links shared in WhatsApp, iMessage, LinkedIn, Facebook and Slack show your brand, a headline and a photo, not a blank box. Proper app icons for phones and browsers too.

Migration Without Losing Rankings

Moving off WordPress, Wix or Squarespace? We map every old page and image URL, keep what ranks, and redirect the rest permanently, so years of search equity carry over to the new site.

Reliable Australian Hosting

Hosted on NGN's own Australian infrastructure with HTTPS, HSTS, strict security headers, backups and 24/7 monitoring. Version-controlled, so every change is reviewed and can be rolled back.

Enquiry Forms That Deliver

Contact and quote forms that reach your inbox or ticketing system every time, with spam filtering that does not make customers solve puzzles, and a delivery safety net so no enquiry is ever lost.

Copy That Ranks & Converts

Clear, scannable page copy that keeps your voice and the terms customers search for: your services, suburbs and specialties. Each page answers real questions directly, which is what search and AI engines quote.

Measurement & Online Marketing

Google Search Console and Bing Webmaster Tools set up and submitted, analytics with call and form tracking, and regular reviews of the searches bringing you work. Fresh articles and case studies keep search and AI engines citing you.

Websites we have built

Local businesses on Sydney's Northern Beaches, each rebuilt for speed, search and AI answers, and hosted by NGN.

Landscaping · Bayview

northern beaches landscapers

A WordPress site rebuilt from the ground up: every ranking URL kept, structured data for all twelve services, and the Google Business Profile linked as one entity. Scores 100 for SEO, accessibility and best practices on mobile Lighthouse.

  • Home, desktop
  • Home, mobile
  • Projects, mobile

Boat, car & caravan detailing · Ingleside

Shiny Detailing

A mobile-first site for a mobile business: tap-to-call throughout, service pages for boats, cars and ceramic coating, and direct Google review requests tied to the business profile.

  • Home, desktop
  • Home, mobile
  • Boat detailing, mobile

Accountants · Brookvale

Ross Accounting

A modern site for a Northern Beaches accounting practice: tax, bookkeeping, SMSF and business advice pages written as direct answers, marked up as an AccountingService for search and AI engines.

  • Home, desktop
  • Home, mobile
  • Services, mobile
Visit rossaccounting.com.au New site launching soon

Standards & Tools

What every NGN website is built and tested against.

Core Web Vitals Google Lighthouse Schema.org JSON-LD XML Sitemaps llms.txt IndexNow Google Search Console Bing Webmaster Tools Google Business Profile Open Graph WCAG 2.2 AVIF / WebP HTML5 / CSS PHP TypeScript HTTPS / HSTS Git

Want a website that brings in work?

Send us your current site, or your idea for a new one. We'll show you where you stand on Google and AI search, and what we would change.

Get in Touch All Services

Frequently asked questions

Question not here? Ask an engineer →

Will we lose our Google rankings if we redesign our website?

Not if the migration is done properly. Before anything changes, NGN inventories every URL that currently ranks or has links pointing at it, keeps the ones that work, and permanently redirects (301) everything else, including old image URLs that Google Images has indexed. Existing page titles, descriptions and keywords are carried across. Rankings are kept by planning, not luck.

What is AEO, and how do we show up in ChatGPT and AI search?

Answer engine optimisation (AEO) is SEO for AI assistants such as ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews. They cite pages that give direct, self-contained answers about a clearly identified business. NGN writes question-and-answer content in that form, marks it up with structured data, links the site to your Google Business Profile as a single entity, publishes an llms.txt brief, and submits pages to Bing through IndexNow, because ChatGPT search and Copilot draw on the Bing index.

How fast will our new website be?

Fast enough to pass Google's Core Web Vitals on a mobile phone, which is the test that counts for rankings. NGN builds without heavy page builders or plugin stacks, serves images as AVIF and WebP at the right size for each screen, and keeps layout shift at zero. This website, ngn.au, scores 100 in all four Google Lighthouse categories on mobile: performance, accessibility, best practices and SEO.

Do you build on WordPress?

Not by default. A lean, purpose-built site has no plugins to patch, loads faster, and has a far smaller attack surface than a typical WordPress install. Where your team needs to publish often, NGN recommends a setup that suits how you actually work. Existing WordPress, Wix and Squarespace sites can be migrated without losing their search rankings.

Where is the website hosted, and who looks after it?

On NGN's own Australian infrastructure, run by the same engineers who manage networks and cloud environments for our clients. Hosting includes HTTPS with HSTS, security headers, backups, and 24/7 monitoring, and the site is kept in version control so every change can be reviewed and rolled back.

Can you help with our Google Business Profile and online marketing?

Yes. NGN aligns your website and Google Business Profile so the name, phone number, hours and service area match exactly, tags the profile's website link so Google traffic is measurable, sets up Google Search Console and Bing Webmaster Tools, and puts a review strategy in place. Ongoing marketing covers search performance reviews, new content such as articles and case studies, and listings on Bing Places and Apple Business Connect.

Do we own the website?

Yes. You own the design, the content and the source code, and you can take the site to another provider at any time. There is no proprietary page builder locking you in.

Let's talk about your website.

Tell us about your business and your current site. We'll come back the same business day with an honest assessment.

Australia

1300 096 253

International

+61 2 8287 3300

Location

Sydney, NSW, Australia

Hours

Open 24 hours, 7 days

Send us a message

We reply the same business day

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