Case study · Carpet & upholstery cleaning · Northern Beaches
A Northern Beaches family business cleaning carpets and upholstery since 2001, moved off a slow WordPress site with years of search history intact: every service page and all 38 guides kept their addresses.
Pro Wet & Dry already ranked: eight service pages and 38 blog posts brought in Northern Beaches cleaning searches, with links from old directory listings and an even older site behind them. The WordPress install was slow on phones, carried out-of-date promotions, and had drifted from the business's current Google listing.
Most people looking for a carpet cleaner, or a flood clean-up, are on a phone. The two things they do are call or book, so both had to be on every screen.
The business also had a publishing service posting new guides on a schedule. That had to keep working without any change on their side.
The original logo was kept, not redesigned, and its purple and magenta became the palette. The site is light and clean: the visual opposite of a dirty carpet.
#4b338e
Brand purple
Primary colour, buttons, the browser theme colour #21154a
Deep purple
Headings, the footer and dark bands #eeeaf7
Soft purple
Tints and alternate section backgrounds #e0127f
Magenta
From the logo swirl: highlights and calls to action #b00d61
Magenta for text
Magenta text and hover states, contrast-safe #fde9f3
Magenta tint
Badges and soft panels #1d1830
Ink
A purple-tinted near-black, so text sits in the palette #e6e1f0
Lines
Card borders and dividers Shapes follow the same idea: generous 18px rounded corners, soft purple-tinted shadows and a gentle lift on hover. Round, soft shapes suit a business that cleans fabric, cushions and couches.
Headings
Outfit
A friendly geometric sans at weights 600 to 650. Self-hosted as one variable file of about 29 KB, preloaded with the exact URL the stylesheet uses so it downloads once.
Body text
System UI
Fast, familiar reading on every device, with nothing to download.
Two separate Arial fallbacks were tuned, one for regular weight and one for bold, so headings wrap to the same lines before and after the font loads.
Photo hero with Book online and the phone number, three trust points, a stats band, the suburbs served, eight service cards, and live Google reviews.
Water damage needs a fast call, so it has a dedicated section on the home page rather than being one card among eight.
A new, paginated Tips & guides index for a blog that never had one, and every guide ends by pointing to the service it relates to.
Job photos from the old site, reprocessed: cropped, renamed descriptively, given real alt text, and stripped of location data, since they were taken in customers' homes.
A sticky bottom bar on every page, compact horizontal service cards and a full-screen menu.
One for new bookings and quotes, one for customers already booked, so existing customers are not stuck behind new enquiries.
Hand-written PHP 8.2 with no CMS, database or framework. Site facts, services, suburbs, FAQs, testimonials and redirects live in plain data files; each guide is its own file at its original URL.
The service the business already used to post new guides talks to the new site through a compatible endpoint. New images are converted to AVIF and WebP automatically and each new URL is submitted for indexing.
Book online hands off to the business's ServiceM8 booking page, saying so and opening in a new tab, so requests land in the system the team already runs.
Spam traps instead: a signed time token, a honeypot, an origin check and a rate limit, with a thank-you page to confirm every send.
The Google rating and latest reviews are fetched on the server, shown unfiltered as plain text with initials; if the feed is unavailable, the site's own testimonials show instead.
Inline critical CSS, one preloaded font, AVIF and WebP from 480 to 1600px, hero slides after the first held back until load, and pre-compressed assets.
An automated crawl that includes every legacy WordPress URL, so a redirect can never quietly break.
Google saw the same pages at the same addresses, just faster, and the site now tells exactly the same story as the Google Business Profile.
Attachment pages, plugin sitemaps, feeds, archives, misspelt service URLs and the 2014 site's pages all redirect to their nearest equivalent; anything without one returns 410 Gone. URLs Bing kept crawling after launch were added as they appeared.
Name, area, phone and hours match the Google Business Profile exactly, and an old street address from a defunct listing was removed everywhere.
After launch, pages were reworded for searches already reaching page two: "couch" alongside lounge and sofa, suburb names, "leather lounge cleaning" and "wet carpet".
A ReserveAction points at online booking and two contact points separate new and existing customers. llms.txt and a full-text version serve AI assistants, and IndexNow tells Bing about each new guide.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "LocalBusiness" },
{ "@type": "ReserveAction" },
{ "@type": "Service" },
{ "@type": "BlogPosting" },
{ "@type": "FAQPage" },
{ "@type": "CollectionPage" },
{ "@type": "BreadcrumbList" }
]
}Lighthouse figures: mobile, live home page, measured 19 October 2026. Page and guide counts are from the live sitemap.
Every service page and all 38 blog posts kept their exact URLs, titles and descriptions, so Google saw the same pages, just faster. Around 1,844 old addresses (image files, feeds, plugin sitemaps, an older site's pages) were checked one by one and either redirected to their nearest new page or retired with a 410.
The Book online button opens the business's ServiceM8 booking page, so a request goes straight into the job system the team already uses to schedule work. Customers who would rather talk can call, and existing bookings have their own number so they are not stuck behind new enquiries.
Pro Wet & Dry is a mobile service that comes to the customer, and its Google Business Profile is set up as a service-area business with no public address. The website matches that exactly (Collaroy, servicing the whole Northern Beaches), because a mismatch between the site and Google weakens local search.
No. The guides kept their URLs, and the service the business uses to publish new articles connects to the new site the same way it did to WordPress, so new guides keep appearing on schedule. Each guide now ends by pointing readers to the related cleaning service.
The reviews are fetched on the server and cached, so a short outage is never noticed. If the feed stays unavailable, the home page shows the business's own testimonials in their place, so the section is never empty and nothing from Google ever loads in the visitor's browser.
Cafe & specialty coffee · Greenacre
A soft pink Greenacre cafe brought online: full-screen photo pages, the menu by section, delivery through Uber Eats and DoorDash from any page, quote requests for the coffee cart, and hours and location marked up for Google and AI search.
Custom embroidery, DTF & streetwear · South West Sydney
A Next.js rebuild that puts custom embroidery and DTF printing first: 12 industry pages, a four-step quote form with artwork upload that goes straight to the workshop, and the streetwear shop behind it with Stripe Checkout.
Luxury chauffeur service · Sydney
The marketing and search site for a Sydney chauffeur service, built on the Next.js App Router: 240-plus service, fleet, suburb and venue pages that lead into the Limo Anywhere booking system, with every old WordPress URL kept, redirected or retired.
We have used Next Generation Networks for several custom solution projects that went well beyond the standard scope listed on their website. Every time, the team has been exceptional—genuinely enthusiastic about tackling complex challenges and consistently delivering solutions that exceed…
James Johnson
View on Google
Great job updating our webpage and always very helpful.
Yvonne Barnes
View on Google
The best, love these guys!!!
Pro Wet & Dry
View on Google
Great internet and phone service, excellent customer service.
Fiori Mercuri
View on Google
Our network dropped during peak hours. NGN redesigned our infrastructure with automatic failover redundancy after-hours with zero downtime. Flawless stability ever since!
Portia Goldstien
View on Google
Tell us about your business and your current site. We'll come back the same business day with an honest assessment and a plan.
Sydney, NSW, Australia
Open 24 hours, 7 days
We reply the same business day
