Case study · Cafe & specialty coffee · Greenacre
A soft pink cafe in Greenacre with a big social following and no website. The new site feels like walking in: photographic, a little indulgent, and one tap from the hours, the menu, delivery and the coffee cart.
Soft Sip had a large Instagram and TikTok following and plenty of Google reviews, but no website. Searches for "soft sip menu" or "soft sip greenacre" landed on third-party listings with conflicting hours, and the coffee cart, Soft Sip on Wheels, had nowhere to send event enquiries.
The site had to feel like the room itself: pink, photographic and warm. It also had to answer the everyday questions in one tap, and publish one consistent set of facts that matches Google, so search engines and AI assistants stop guessing.
The palette comes straight from the cafe's own logo kit, used as supplied and cleaned for the web. The site is light and warm, with a strong blue that keeps the pink from turning saccharine.
#edb2d1
Soft pink
The brand pink: theme colour, photo tiles, the cart band #fbeaf2
Pink tint
Alternate sections and hover states #d886b4
Deep pink
Icons and accents #fff8fb
Background
A barely-pink white, so even plain sections feel like the room #0d499c
Brand blue
Headings and primary buttons #3d85c6
Light blue
Secondary accent #1a2238
Ink
Body text #636b88
Muted
Notes and small print, darkened to clear 4.5:1 everywhere Pink with a strong blue is the cafe's own combination, and the blue headings give the pages structure without heavy dark blocks.
Headings
Outfit
Weight 700 with slightly tight spacing: round, friendly geometric letters that match the softness of the brand. Self-hosted and preloaded.
Body text
System UI
Familiar and quick on every phone, with nothing to download.
The Arial fallback is tuned to Outfit's measured widths, so every hero headline wraps to the same lines in both fonts and nothing shifts when the font loads.
Every hero is a full-bleed photo the height of the visible screen, copy bottom-left over a soft scrim. The home page reads as a sequence of screens, and snaps gently between them, never forcibly.
Coffee, signature lattes, matcha, smoothies and mocktails, breakfast, lunch and sweets, each with its own link that lands right under the header. No prices online; the priced menu is in the cafe and on the delivery apps.
A page of its own for weddings, corporate days, markets and parties: occasion cards, three steps to coffee at your event, what is included, a gallery and cart FAQs.
Built from a set of 30 showcase photos supplied by the cafe, cropped for each use, with a rule checked by an automated test: no photo appears twice on the same page.
A small native menu lists Uber Eats, DoorDash and the phone number without leaving the page. It works without JavaScript and closes on an outside tap or Escape.
Viewports from 360 to 430px including short screens with browser bars showing, a sticky call and order bar with space reserved for it, and safe-area insets on notched phones.
Hand-written PHP 8.2 with no CMS, database or framework. Site facts, the menu, the cart, FAQs and redirects live in plain data files, so the hours in the footer, the contact page, the structured data and llms.txt can never disagree.
Sections below the fold skip style and layout until the visitor nears them. On a 900-element page it cut main-thread time by about a third, and links into the menu still land in the right place.
The photo viewer is built on the first tap, and the Google map on the contact page is a photo with a "Show the map" button until someone asks for it.
AVIF and WebP from 480 to 1600px, never larger than the source, with JPEG fallbacks and accurate sizes.
Photos drift slightly as they scroll past using the browser's native scroll timeline, only where supported. Hover effects have keyboard equivalents, and reduced motion turns off the snapping and drift.
"Book the cart" opens the contact form with the cart already chosen, asking for date, location, times and guest numbers. Spam traps instead of a CAPTCHA.
Each page's card uses its own photo, with the logo and headline inside the central square that WhatsApp and iMessage crop to.
Everything a search engine or an AI assistant needs to answer "is Soft Sip open now?" or "what is on the menu?" is published once, consistently.
The cafe entity carries its hours by day, amenities such as outdoor seating and wheelchair access, its cuisine, and a Menu with every section and item.
After the first week live, the menu page was retitled to match how people search for it, and the home description names the suburb people search from.
Google had left the form-only page unindexed, so a "Visit us" section was added with address, parking, hours by day, delivery, groups and the cart.
llms.txt carries facts identical to the Google profile and every menu section with its items, with a full-text version of the whole site beside it.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "CafeOrCoffeeShop" },
{ "@type": "Menu" },
{ "@type": "MenuSection" },
{ "@type": "Service" },
{ "@type": "Offer" },
{ "@type": "WebSite" },
{ "@type": "BreadcrumbList" }
]
}Lighthouse figures: mobile, live home page, measured 19 October 2026.
Soft Sip is a cafe people discover through photos of its pink room and layered iced lattes, so the site leads with those photos at full screen, one idea per screen. The page snaps gently between scenes, never forcibly, and stays still for anyone who has reduced motion turned on.
Every page has an "Order delivery" button that opens a small menu with Uber Eats, DoorDash and the cafe's phone number, without leaving the page. The online menu shows every section but no prices; the priced menu is in the cafe and on the delivery apps.
The "Book the cart" button opens the enquiry form with the coffee cart already selected, asking for the date, location, times and guest numbers. The cart is quoted per event, for weddings, corporate days, markets, school events and parties across Sydney.
Photos are served as AVIF and WebP at the size each screen needs, and sections further down the page are not laid out until the visitor scrolls near them. The Google map and the photo viewer load only when someone taps for them, which keeps the first screen quick.
The hours are stored once and printed from that single source into the footer, the contact page, the structured data and the plain-text file for AI assistants, matching the Google Business Profile. Changing them in one place updates all of them.
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James Johnson
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Great job updating our webpage and always very helpful.
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The best, love these guys!!!
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Tell us about your business and your current site. We'll come back the same business day with an honest assessment and a plan.
Sydney, NSW, Australia
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