Case study · Property preparation & maintenance · Mona Vale
A Mona Vale business that gets homes ready to sell and keeps them maintained, with one team for painting, flooring, kitchens, landscaping, cleaning and styling. Its WordPress site no longer ran on a supported PHP, so it was rebuilt without losing a single service page.
Northern Property Solutions does one job that is really many: getting a home ready to sell, or keeping it maintained, with one team covering 18 trades and services. The old site carried that message well enough, but it was built on a WordPress version and theme that would not run on a supported PHP, and it was loaded with theme demo pages, a blog that had stopped, and a duplicate services list and enquiry form.
The business wanted to stay recognisable: the original 2017 logo, the green, the charcoal header, the headline "All your property solutions in one place" and the original home page order. Along the way the owner asked for two changes: drop the blog, and add the Central Coast as a service area.
The palette is the original brand, tuned for contrast. It reads as practical and trade-like rather than salesy.
#1c2124
Charcoal
Header, footer and dark bands: the original site's header colour #15191b
Charcoal deep
The deepest bands and overlays #6ada6f
NPS green
Buttons with dark text, accents, icons, text on charcoal #1f7a2c
Text green
Links and text on white, dark enough to pass AA #1f2427
Ink
Body text #545d62
Ink soft
Secondary text #f4f6f6
Alternate band
Light grey sections between white ones White text on the bright brand green fails contrast, so buttons carry dark text, and a separate darker green does the job wherever green text sits on white.
Headings
Poppins
The old site's heading font in weights 600 and 700, self-hosted at about 8 KB per weight, with a metric-matched Arial fallback so text does not jump when it arrives.
Body text
System UI
The device's own font: nothing to download, and it reads naturally on every phone.
Sizes scale fluidly with the screen, from a 2.1rem headline on a phone to 3.6rem on a desktop.
Hero with the original headline, three pillars (pre-sale preparation, maintenance, end of lease cleaning), all 18 services, a stats band, testimonials, the team, service areas, FAQs and a closing free-quote band.
The original copy and subheadings, then a free-quote panel, a relevant testimonial, FAQs, related services and the full list, so each page stands on its own.
Six regional maps from the northern peninsula to the Central Coast, drawn from OpenStreetMap suburb boundaries with covered suburbs shaded green and the water laid over the top. Light SVG files, no map widget.
Most of the photos available were stock, so they are treated as illustrations: the alt text describes what is shown and never claims a client job. The genuine team photo leads on the home and About pages.
Two 48px buttons, "Call us" and "Free quote", fixed to the bottom of every phone page and hidden on the contact page, where they would only repeat the form.
On phones the long service list switches to compact horizontal cards, a photo beside a three-line summary, so it reads quickly instead of becoming a very long scroll.
Hand-built PHP 8.2 with no CMS, database or third-party packages. The phone number, address and hours are written once and used in the header, footer, contact page, structured data and llms.txt.
Critical CSS inline, only the above-the-fold heading weight preloaded, the main image at high priority, and the logo inlined once and reused rather than sent twice.
The form posts to the site itself and arrives with the service and suburb in the subject line and the customer as reply-to. A copy is kept on the server in case mail fails.
A signed token, a hidden honeypot field and a per-visitor rate limit. Only real enquiries count as leads in analytics.
The rating and latest reviews come from the Google Business Profile on the server, shown newest first and never filtered by rating, with initials in place of photos.
A designed 1200 by 630 card for every page and service, and a full icon set built from the vector logo.
An automated crawl tests every page, link, image, redirect and the contact form round trip, and the HTML validates with no errors.
The rebuild kept every bit of search history the old site had earned, and gave the business one consistent identity across the site, its schema and its Google profile.
Around 2,600 addresses from the old database, archived copies and uploads. Each one redirects in one hop to its closest new page (old blog posts go to the service each was about) or returns 410 Gone.
The structured data names the councils and around 56 suburbs across the Northern Beaches, North Shore and Central Coast, matching the lists and maps on the page.
Titles lead with the service and the place, using the keywords the old pages already ranked for. After launch, the pages closest to page one had their titles and headings sharpened.
Google had listed the old page as discovered but not indexed. It now has its own introduction, the original testimonials, every live Google review in full, and links to the services reviewed.
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "HomeAndConstructionBusiness" },
{ "@type": "Service" },
{ "@type": "Offer" },
{ "@type": "WebSite" },
{ "@type": "BreadcrumbList" },
{ "@type": "FAQPage" }
]
}Lighthouse figures: mobile, live home page, measured 19 October 2026 (a single run; scores vary slightly between runs).
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All 18 service pages stayed at exactly the same addresses, and every other old URL (around 2,600 of them, including old blog posts and image files) was mapped to its closest new page with a single 301 redirect, or retired with a 410. Google kept the history of each page instead of having to rediscover the site.
Each region's map is a small SVG drawn from OpenStreetMap suburb boundaries, with covered suburbs shaded in the brand green. It loads instantly, needs no third-party script, and matches the suburb lists on the page and in the structured data, so people and search engines see the same coverage.
The rating and latest reviews are fetched from the business's Google profile on the server, cached, and shown as plain text in the order Google publishes them, without filtering out lower ratings. No star-rating markup is self-published, which follows Google's guidelines for local businesses.
Most of the images the business had were stock photography, so the alt text describes what each photo shows rather than claiming it is a client job. The genuine team photo is used where it matters, on the home and About pages, and real job photos can be added later.
A bar fixed to the bottom of every phone page offers "Call us" and "Free quote" as two large buttons, and the phone number in the header is tap-to-call. Enquiries arrive in the team's inbox with the service and suburb in the subject line, ready to reply to.
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We have used Next Generation Networks for several custom solution projects that went well beyond the standard scope listed on their website. Every time, the team has been exceptional—genuinely enthusiastic about tackling complex challenges and consistently delivering solutions that exceed…
James Johnson
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Great job updating our webpage and always very helpful.
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The best, love these guys!!!
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Great internet and phone service, excellent customer service.
Fiori Mercuri
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Our network dropped during peak hours. NGN redesigned our infrastructure with automatic failover redundancy after-hours with zero downtime. Flawless stability ever since!
Portia Goldstien
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