Texts that reach every phone in Australia.

01How it works

1. Your system (booking, job, store, accounting) asks our gateway to send a message.
2. The gateway checks consent and opt-outs, applies your caps, and sends it through Australian carrier routes.
3. A delivery receipt comes back from the network: delivered, or why not.
4. If the customer replies (to a number), the reply goes to their Slack thread, alongside their WhatsApp and Messenger conversations.

02Sender name or number?

Australia has an SMS Sender ID Register run by the ACMA to stop scammers impersonating businesses with their names. We register your sender name as the register requires, so your messages aren't blocked or labelled as suspicious.

03The Spam Act, in plain English

Commercial text messages in Australia are covered by the Spam Act 2003, enforced by the ACMA. Three rules:

1. Consent. Express (the person agreed) or reasonably inferred from an existing relationship. We record where consent came from.
2. Identify yourself. Every message says who it's from. Our templates always include your business name.
3. Easy unsubscribe. A working way to opt out, honoured within five working days. We honour STOP instantly and automatically.

Purely transactional messages (a delivery update, a login code, an appointment reminder for something booked) are treated differently from marketing, but we apply the same care to both.

04Message length and cost

SMS is charged per part. How many characters fit in a part depends on the characters you use:

One emoji can turn a one-part message into a three-part message. Our templates are written to stay in one part, and the gateway converts curly quotes and dashes to plain ones before sending.

05SMS and WhatsApp together

• WhatsApp first where the customer has it: richer, branded and cheaper per message.
• SMS fallback when WhatsApp can't deliver (no WhatsApp on that number, or a delivery failure), automatically, with the same content.
• Login codes go WhatsApp → SMS → a phone call, so nobody is locked out.
• A customer who replied STOP on WhatsApp is never moved to SMS: an opt-out is respected on every channel.

06Delivery and reliability

"Delivered" means the handset received it. Messages to phones that are off are held by the network for a while and delivered when the phone comes back. Undelivered messages are reported with the reason. Codes are never retried after they expire, so a late code never arrives after the customer has given up.

07Templates that work

• Delivery: "Saltwater: Your order #1043 arrives today between 9 and 11 am."
• Reminder: "Saltwater: Reminder of your tasting tomorrow at 2 pm. Reply C to confirm or R to reschedule."
• Code: "Saltwater: Your code is 482913. It expires in 10 minutes."
• Payment: "Saltwater: Invoice INV-1042 ($64.00) is now due. Pay: [link]"
• Outage: "Saltwater: We're aware of a delay affecting deliveries today and will update you here."