Turn comments and story replies into sales.

01What you need

• An Instagram professional account (business or creator).
• Linked to a Facebook Page in your Meta business portfolio.
• Message access allowed for connected tools in the Instagram app settings.

We check all three in the first setup call and fix what's missing.

02What can be automated

What we won't do: send unsolicited DMs to people who haven't interacted, or follow, like or comment automatically. Instagram treats that as spam, and it puts your account at risk.

03The comment-to-DM playbook

1. Pick one clear keyword per post ("COFFEE", "PRICE", "LINK") and put the instruction on the image and in the caption.
2. Write the DM: thank them by name, give what you promised (link, code, details), and one question that invites a reply.
3. Reply publicly with a short, varied line ("Sent you a DM!") so the thread keeps moving and others know to check their messages.
4. Ask for permission to follow up ("Want us to tell you when the next roast drops?"). A yes is recorded as an opt-in.
5. Hand over any reply that isn't a simple yes or no to your team in Slack.
6. Measure comments → DMs sent → replies → clicks → orders, per post.

04Product questions and orders

Connected to your store (Shopify or similar), replies can include sizes, stock, prices and the link to buy, straight in the DM. Order questions ("where's my order?") are matched to the customer's order and passed to your team with the details beside them.

05Your team in the loop

Each person gets one Slack thread, shared with their Messenger and WhatsApp conversations if they use those too. Photos come through both ways. Notes starting with // stay internal. Response times are measured so nobody is left on "seen".

06Staying in Instagram's good books

• Only message people who interacted first.
• Keep automated replies short, varied and genuinely useful.
• Don't promise prizes for comments if you don't run the giveaway under Instagram's promotion guidelines.
• Respect a "no thanks" the first time.

07Setup and reporting

Setup takes a few days: check the account and Page link, connect messaging, write the ice breakers and replies, connect Slack and your store, and test. Monthly reporting covers DMs, comments converted to conversations, response times and orders attributed to Instagram conversations.